You ditch your 9-5 job, spend sleepless nights thinking about your business plan, work tirelessly to turn your dream into reality, launch your business, and cross your fingers waiting for customers to come pouring in. Well if they do, then you don’t need this article. But if they don’t, then all your efforts eventually lead to a failed business attempt. The market has always been competitive and digitization has made it extremely difficult for an entrepreneur to stand out from the crowd. One of the best ways of succeeding in business is to communicate, connect, and convince your users that your products/services are the best solutions to their problems.
Today, I am going to share 5 simple tips that can help you make your presence felt as an entrepreneur:
Identify your business ‘mojo’
Like a human being, every business has a personality and a trait that people find irresistible. The power of persuasion can help you make yourself and your business indispensable. Research has shown that when users find a brand attractive, they end up buying more and are also willing to spend more for the product/service. Hence, the key lies in identifying the aspects of your business that your customers find irresistible.
Imitation might be the best form of flattery, but it’s certainly not a great business strategy. Brands which come across as copies of other brands are usually not well received by the buyers. For that matter, even if you offer similar benefits to the brand you are trying to imitate, you will not be able to attract many customers.
What do you do when nobody knows your brand? Well, you collaborate with a well-known brand, run a few campaigns, and allow the bigger brand’s credibility to rub off on yours. While looking for collaborators ensure that you don’t pick out a competitor. Look for brands that cater to your target audience but don’t offer products/services like you. It helps establish trust with your potential market and create a niche for yourself.
The Customer still is the ‘King’
No business can succeed without prioritizing its customers. According to a Customer Experience Index published by Aspect Software, nearly 50% of users stopped doing business with a company due to poor customer service. Remember, all customers, no matter how small, expect the highest levels of service from a brand. If you can make them feel important and wanted, you will not just earn their loyalty but also have a word-of-mouth brand ambassador spreading your name around. So, start focusing on customer service, one customer at a time.
We live in a digital world and technology plays a huge role in ensuring that you place your product/service in front of your target consumers. Over the last decade, digital marketers have developed amazing techniques and tools to help you promote your business to the audience you seek.
The Good News: You don’t have to reinvent the wheel.
At Change Ur Story, we are committed to helping individuals and organizations make the best out of the resources available to them. We believe in the power of knowledge and pride ourselves in helping entrepreneurs realize their dreams by creating a workable solution to get their business noticed. Interested? Lets’ talk and discover ways in which you can make your business stand out from the crowd.
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